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1. The Current Environment |
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The (Wanna-Be) Goliaths: Online Service Providers
The most popular mode of Internet access is through an online service provider, such as America Online, Microsoft Network, or Prodigy. Online services offer proprietary content and features that aren't available on the general Internet. |
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The Davids: Small
Local ISPs
Small local ISP's supply a majority share of businesses' internet access contracts: more than 60% of the overall market. Throughout the computer industry, the current trend is toward consolidation of market share. Many observers believed firms such as MCI, UUNet, AT&T and Microsoft would dominate the ISP business among corporations. However, this has not proven to be the case. The biggest ISP, AOL has a mere 11% of the business market. |
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The value of ISPs
The market includes a variety of Internet access businesses:
Local ISP's: Rocky Mountain Internet, Online System Services; and
survive. UUNET, the strongest of the three, barely survived by being bought out, first to MFS and then WorldCom. Alternately, investors in NETCOM and PSINet have yet to recover their investments. Early last year, the markets calmed down. A few well-managed ISPs,
such as IDT , MindSpring, and Earthlink, went public. They did however,
issue IPO's out at much lower valuations, underwritten by solid investment
banks. These IPOs are now trading at about their offering price.
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Considerations for ISP finance are threefold:
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